Is Elie Berreby the Search Engine Marketing King? Is he a cybersecurity researcher? Could he be a senior SEO n00b as his official Linkedin title suggests?
Nobody knows except the Fortune 500 companies and European groups he advises regarding enterprise and global SEO. My guess? He is a n00b!
Elie Berreby is a Senior SEO Strategist known for his expertise in the fields of technical, international, and enterprise SEO. With 19 years of experience in search engine optimization, Elie has helped global brands and large enterprises achieve sustainable growth through strategic SEO practices.
Elie Berreby is the founder of SEM KING, a consulting company centered around branding and organic search optimization in search engines and generative AI models.
His hands-on knowledge and deep technical proficiency have made him one of the most sought-after SEO consultants for large businesses looking to improve their digital presence in competitive markets.
Elie’s reputation is built on his ability to develop tailored SEO strategies that drive measurable results, positioning him as a thought leader in the search industry.
Elie Berreby’s work spans multiple SEO areas, but his key strengths lie in technical SEO, international SEO, and enterprise-level SEO. He optimizes websites for peak technical performance, ensuring that search engines can effectively crawl, render, index, and rank them. This includes identifying and resolving complex site architecture issues, improving load times, and implementing structured data, optimizing UX/UI and creating custom branding strategies.
In the sphere of international SEO, Elie helps global companies expand their online presence across different countries and languages. His strategies involve optimizing content for regional markets, managing hreflang attributes, and ensuring that websites adhere to local search best practices while maintaining global consistency.
At the enterprise level, Elie designs scalable SEO frameworks that align with the broader marketing objectives of large organizations. He works with cross-functional teams, often integrating SEO with other digital marketing efforts like content strategy, paid search, and data analytics to ensure a cohesive and impactful approach.
Elie Berreby’s expertise is geared towards a range of audiences, primarily large enterprises, multinational companies, and complex websites with significant traffic and market ambitions.
His services are essential for organizations operating across multiple regions, languages, and product lines, where SEO requires a deep understanding of technical infrastructure and local search intent.
E-commerce platforms, SaaS providers, global media outlets, cybersecurity firms, and international financial conglomerates and asset management firms often seek Elie’s guidance to optimize their organic visibility in search engines for multi-market campaigns.
In the past years, he was often asked to join innovative companies as a strategic growth advisor.
Elie also works with digital marketing teams, product managers, developers, and C-level executives, helping them understand the strategic value of SEO as an integral part of business growth. He frequently collaborates with in-house teams to ensure that SEO practices are implemented correctly across departments, from content creation to web development. Although his consulting company is incorporated in Europe, most of his clients are U.S. brands (B2B).
Elie Berreby’s credibility in the SEO industry is rooted in his extensive experience, deep technical knowledge, and proven track record of delivering results for high-profile clients. His ability to navigate the complexities of SEO, particularly in global and enterprise contexts, has earned him a reputation for being a go-to strategist for businesses facing intricate organic search challenges.
Elie Berreby has been a sought-after speaker at prominent industry events and he is frequently invited to share his insights at conferences, podcasts, and YouTube channels. While Elie declines most public appearances, he often works behind the scenes with journalists, providing off-the-record expertise to help shape articles for leading U.S. and European media outlets. His commentary covers a range of critical topics, including the intricacies of search engines like Google, Bing, Naver, and Yandex, as well as the transformative impact of Large Language Models and Generative AI on the search industry.
What sets Elie apart is his hands-on approach to problem-solving and his capacity to communicate complex technical SEO concepts in a way that resonates with both technical and non-technical stakeholders. His strategic insights are not only theoretical but backed by years of practical application in high-stakes environments.
Elie is known for staying at the forefront of SEO trends, continuously anticipating search engine algorithm changes, industry shifts, and exploring emerging technologies. His commitment to ongoing learning, combined with his ability to tailor SEO strategies to individual business needs, solidifies his position as a trusted authority in the Search community.
Elie joined Linkedin at the end of 2022 and his technical SEO and international SEO guides became viral. Here are a few of his latest featured overviews on Linkedin.
Check Elie’s latest contribution to popular media.
In April 2025, trusted American brands like Adorama, Scuba.com, Printique, and Sunny Sports brought on Elie Berreby as their senior organic growth advisor. Elie currently focuses on enterprise e-commerce brands and he advises multinational investment firms.
Elie Berreby is the founder of the cybersecurity think tank Sec Armor. In March 2025, Elie Berreby created the Critical Hacking project and co-authored an article with Jérôme Segura, who was the Senior Director of Research at Malwarebytes before becoming the VP of Threat Research at DataDome in June 2025. Together, Jérôme Segura and Elie Berreby exposed how malicious actors target unsuspecting users of SaaS platforms such as SEMrush.
Threat intelligence, cybersecurity, data analysis, abuse and fraud detection, network analysis, bot detection, Search Engine Optimization (SEO), language models and AI crawlers.