Programmatic SEO: a $220k project
Return On Investment > $3,375,000
Not local SEO and no AI content
Project size: between 100k and 200k URLs at the start —this evolved over time. There was no sudden surge in traffic but progressive and organic growth.
Key success factors:
✅ Deep understanding of what customers were searching for.
✅ A database of unique quality content (text and photos).
✅ Working with algorithmic trends, not against them.
✅ The C-level approved all my technical decisions.
It would be hard to replicate this success story without a brand and without content differentiation.
Never underestimate the importance of high-quality data in SEO strategy.
For this API-driven SEO project, everything was custom-made.
Off-page SEO strategy: below 5% of the overall budget.
Trusted and official sources linked to us organically!
I cannot share more about this project, but try to imagine the OPPOSITE of the sudden spikes you often see in clickbait graphs.
SEO “experts” often show you a fantastic surge for a short period… without showing you the subsequent penalties and de-ranking!
Here, I have the benefit of hindsight: the client ranked FIRST (1st page, 1st position) for every imaginable 2-word search query in their industry for YEARS!
To assist large clients, I’ve had to fine-tune programmatic SEO strategies over the years because you REALLY want to avoid ending up with millions of pages in the following two dreaded categories:
❌ Discovered – currently not indexed
❌ Crawled – currently not indexed
⚠ Low-value programmatic SEO can destroy the visibility of an entire website in search engines!
Yes, Google clearly stated in 2024 that they intend to crawl less and index less.
Yes, programmatic SEO is becoming more complex than ever.
But for many companies, the question is simple: is it best to have nothing indexed or at least 500k URLs indexed?
If there’s a sound process, 500k quality pages can lead to many LEADS!
I recently designed an advanced three-pillar pSEO strategy that not only considers the latest crawling and indexing trends: it creates as much value as possible for humans at scale, all while having the best possible understanding of search intent!
