Is Elie Berreby the Search Engine Marketing King? Is he a cybersecurity researcher? Could he be a senior SEO n00b as his official Linkedin title suggests?
Nobody knows except the Fortune 500 companies and European groups he advises regarding enterprise and global SEO. My guess? He is a n00b!
When users recognize a brand in search engine results pages (SERPs), they are more likely to click on it. This higher CTR sends positive signals to search engines like Google, which might interpret this as the result being more relevant or valuable to the query, thereby potentially improving the brand's organic rankings. Trusted brands benefit from this user trust, as their established reputation encourages more clicks compared to lesser-known entities.
Trusted brands naturally accumulate backlinks from other reputable sites, influencers, and media without much effort due to their established credibility. These high-quality backlinks contribute to domain authority, a significant factor in SEO. Search engines view these links as endorsements, boosting the brand's site in organic search rankings due to the increased trust and authority signaled by these links.
Google's algorithm places emphasis on E-A-T, especially for YMYL (Your Money or Your Life) topics. Established brands often have documented expertise, are recognized as authoritative sources, and are trusted by consumers and experts alike. This aligns perfectly with Google's criteria for high-quality content, thus enhancing their organic visibility.
For brands with physical locations, trust translates into better performance in local SEO. Positive reviews, consistent NAP (Name, Address, Phone Number) information, and high engagement on local listings boost visibility in local searches, which often blend into organic results, thereby increasing overall organic visibility.
Trusted brands usually have been around for a while, providing consistent quality over time. This longevity can contribute to historical data that search engines might consider, giving these brands an edge in terms of reliability and relevance in their sector, which helps maintain or improve their search rankings.
