Is Elie Berreby the Search Engine Marketing King? Is he a cybersecurity researcher? Could he be a senior SEO n00b as his official Linkedin title suggests?
Nobody knows except the Fortune 500 companies and European groups he advises regarding enterprise and global SEO. My guess? He is a n00b!
International SEO diverges from traditional SEO primarily in its focus on optimizing websites for different countries and languages, thus dealing with a global audience rather than a local or national one. Here are some key differences:
Traditional SEO might focus on a specific region or city, using local keywords and local backlink strategies. International SEO, however, involves setting up your website to target different countries and languages. This could mean using hreflang tags to tell search engines which language and geographical region a page is intended for, which is not typically a concern in traditional SEO where the audience is more homogeneous.
In international SEO, the choice between using country-code top-level domains (ccTLDs), subdomains, or subdirectories can significantly impact visibility in different regions. Each has its own implications for SEO, with ccTLDs being the strongest indicator of geographical targeting, whereas traditional SEO usually sticks to a single domain structure tailored for one market.
Keywords in international SEO are not just translated; they need to be researched for each target market. What works in one country might not be popular or could have a different meaning in another.
Different countries have different laws regarding data privacy, content regulations, and internet usage, which can affect SEO strategies. For instance, GDPR in Europe impacts how you collect and handle user data, which can influence SEO practices like tracking and personalization.
Not all regions use Google as their primary search engine. For example, in China, Baidu dominates, while in Russia, Yandex is prevalent. Traditional SEO might not need to adapt to these different engines, but international SEO requires understanding and optimizing for these search engines' unique algorithms, indexing behaviors, and ranking factors.
