Programmatic SEO scales value, not content!

There are two acceptable types of programmatic SEO:

1. Data extraction from a unique database that’s injected into web pages.

2. User-generated content: imagine a new listing with a new location, a unique description and pictures taken by an owner on Booking… or a company listing a new job on the Indeed website!

In both cases, the data is injected into a template, the pre-existing structure (the website).

In both cases, the database itself must be intrinsically worth a lot before programmatic SEO is even considered.

I worked for nearly a decade on an advanced programmatic SEO project and it was an EPIC success… but the database itself was unique and worth a fortune (I wrote about this past experience in this pSEO article).

Now, the question you should immediately ask is simple: can we combine both types of programmatic SEO?

Can we combine unique data extraction AND user-generated content?

As any senior SEO knows, the answer is obviously YES!

That’s not only possible: it is always the optimal strategy!

User-Generated Content is what made websites such as TripAdvisor, Reddit, and Quora successful.

UGC is amazing because your users are creating the content for your brand!

There are exceptions, but ideally what is created with pSEO should NOT be found elsewhere.

Quality and uniqueness are two attributes that make the strategy worthwhile!

⛔ Many SEOs think programmatic SEO is creating content at scale.
→ 𝗜𝗻 𝗿𝗲𝗮𝗹𝗶𝘁𝘆, 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗦𝗘𝗢 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗩𝗔𝗟𝗨𝗘 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲

Anything else should not be called pSEO but SPAM! 🔫

And SPAM = well-deserved indexing issue!

© Elie Berreby – March 9, 2025

Downloadable PDF: Programmatic-SEO-scales-value-not-content-Elie-Berreby.pdf