Is Elie Berreby the Search Engine Marketing King? Is he a cybersecurity researcher? Could he be a senior SEO n00b as his official Linkedin title suggests?
Nobody knows except the Fortune 500 companies and European groups he advises regarding enterprise and global SEO. My guess? He is a n00b!
Enterprise SEO involves managing and optimizing significantly larger and more complex websites than the typical corporate site of small to medium-sized businesses.
One of the core challenges large websites face is scale and complexity. With potentially millions of pages, the sheer volume of content requires sophisticated strategies for organization, keyword targeting, and internal linking.
This impressive scale makes even basic SEO tasks like updating meta tags or implementing schema markup a monumental task.
Large websites often deal with multiple layers of technology, various content management systems, JavaScript libraries and frameworks, and legacy systems. This can lead to technical SEO issues like crawl errors, site speed issues, and rendering problems. The complexity also extends to the organization itself, where getting buy-in from multiple stakeholders, from IT to marketing, for SEO initiatives can slow down or dilute the implementation of best practices.
Yes, although I refuse to work on spammy or low-value programmatic SEO strategies. I advise large companies and create unique programmatic SEO strategies for each client.
I advise groups on their multi-lingual content expansion and international SEO strategies. I can manage Global Top Level Domain strategies as well as large Country-Code Top Level Domain portfolios.
This is one of the most exciting and challenging topics because minor tweaks have significant implications. Whether it is hreflang attributes or structured data at scale, I'm always happy to provide SEO consultancy to large brands!
